The purpose of Marketing is to transform peoples' changing needs into advantageous opportunities.”

Philip Kotler (economist)

Senior Partner

Francesco Pagano

Advisor

Francesco Pagano
A goal without a plan
is just a wish.
— Antoine de Saint-Exupéry

Francesco Pagano (Modena, 1974), immediately after graduating in Political Science at the University of Bologna (major in International Politics Analysis and Relationship Management), moved to New York, where he obtained a Master of Arts in International Affairs at Columbia University's School of International and Public Affairs (SIPA), with a major in International Business and Finance. He then worked as University Assistant at Columbia University, and Researcher at Institutional Investor, an US corporation. He has held various roles, at a global, regional and national level, in the Marketing Department of large consumer and fashion corporations, such as Barilla, Kraft Foods - Mondelez International and Fossil Group, covering, by the end of his twenty-year corporate experience, the role of CMO - Vice President, Head of Brand & Marketing EMEA for Fossil Group Europe until July 2020.

In 2020 he joined qiibee, a Swiss start-up specialized blockchain technology, as Global Head of Sales, while working as a Contributor & Author for Il Sole 24 Ore, for which he curates the 'CEO Confidential’ editorial, publishing books on leadership and technology. As of summer of 2022 he is Advisor to Una Terra Venture Capital Fund, Innovators Serendipity Academy and Jakala. In BKey Consulting, since the summer of 2022, he is responsible for projects concerning the digital transformation of clients towards Web3 and the Metaverse, using technologies such as NFT, Blockchain and AI.

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