The purpose of Marketing is to transform peoples' changing needs into advantageous opportunities.”

Philip Kotler (economist)

Senior Partner

Marco Carrucciu

Senior partner founder

Marco Carrucciu
Whenever you see a successful business,
someone once made a courageous decision.
— Peter F. Drucker

Marco Carrucciu (Padua, 1970) graduated in Business and Economics at the University of Modena and Reggio Emilia. He obtained a Master in Business Administration at the Peter F. Drucker Graduate School of Management (Claremont, CA, USA).

He made his career début at Diesel, New York, before moving to the TRW Aerospace division, Los Angeles.

In 2002 he returned to Italy and was appointed Manager of CRM and Web Marketing projects for the Ferrari-Maserati Group. After three years he relocated once more to the USA and in his capacity as Marketing and Operations Director he managed the start-up phase of the Stonepeak Ceramics brand of the Graniti Fiandre Group.

In 2009 he leveraged his extensive experience in the automotive, food and manufacturing sectors, founding BKey Consulting together with Luca Gazocchi. He mostly works as a a strategic consultant in cases of major company process reorganisation and reformulation, as well as for the integration of communication, marketing and clientèle relations strategies.

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